This, totally.
Tate is leading a current wave of "Alpha Male" social media influencers. They spout misogynistic ideals, along with instructions to never say please or thank you (because it's "weak") and that if you want something you should take it, always be dominant, never back down or take blame for anything, etc.
Basically teaching lads to be rude, arrogant and selfish.
I'm not convinced all of these toxic masculinity influencers even believe what they're saying but they've identified a trend which gets them followers and likes.