Not true at all about "all of the shops see a marked increase in custom and revenue". A lot of the shops actually take less money because many of the locals (especially the elderly) won't venture into Hillsborough when Tramlines is on. You really think a clothes shop, a fruit and veg shop, a window glazing company, a pottery shop, a travel agent, a jewellers, a bookmakers, a bookshop etc will take more money? What about a Greetings Card shop, a fireplace shop, the many charity shops, the estate agents and so on.
Claiming all of the shops will see an increase in custom and revenue is just rhetoric and plain wrong.