matsalleh Posted September 26, 2012 Share Posted September 26, 2012 i would hardly say its a flop seeing how at the weekend the place is heaving and the queues are horrendous to get in, Wait while the novelty wears off. Link to comment Share on other sites More sharing options...
mary70 Posted September 26, 2012 Share Posted September 26, 2012 I think it will do well, its aiming at the more mature population who seem to have more available money at they moment, when i went the other week it was like help the aged and thats what the merchandise is for in my opinion. Link to comment Share on other sites More sharing options...
fiveof Posted September 26, 2012 Share Posted September 26, 2012 Ditto all the above, cramped, over priced and over rated. Dunelm is much cheaper for the lighting and home stuff. Link to comment Share on other sites More sharing options...
qazitory Posted September 26, 2012 Share Posted September 26, 2012 i would hardly say its a flop seeing how at the weekend the place is heaving and the queues are horrendous to get in, Was anyone buying though? Link to comment Share on other sites More sharing options...
Buzzing Posted September 26, 2012 Share Posted September 26, 2012 Went recently had a look round didnt like the layout of the store and didnt like the prices either. The merchandise is probably very good quality but appears overpriced especially when we are in the midst of a recession and most are looking for a bargain. Cant really see the place lasting long based on what I have seen which is a shame as it has no doubt provided jobs to quite a few people in the local area. Normally when a new store opens they have opening offers and do their very best to ensure that when anyone visits for the 1st time they will want to come back but cant say I am tempted at all sorry. Link to comment Share on other sites More sharing options...
arrowhead Posted September 26, 2012 Share Posted September 26, 2012 The people saying they can't see the place lasting long, don't worry it will! I think most people were expecting another Dunelm Mill or a TJ Hughes types place -it's not. The BB target audience is ABC1 55+ A very specific audience, that whilst small in numbers; has high disposable income levels, values tradition, is quite happy to pay for quality products, and is incredibly brand loyal. Over time the market forces will naturally weed out the inappropriate footfall and this branch most likely, will do just as well as the other branches. Link to comment Share on other sites More sharing options...
Cyclone Posted September 26, 2012 Share Posted September 26, 2012 Really, they have a lot of 'trendy' brands in amongst the clothing for targetting a 55+ plus audience. Link to comment Share on other sites More sharing options...
alchresearch Posted September 26, 2012 Share Posted September 26, 2012 The people saying they can't see the place lasting long, don't worry it will! I think most people were expecting another Dunelm Mill or a TJ Hughes types place -it's not. The BB target audience is ABC1 55+ A very specific audience, that whilst small in numbers; has high disposable income levels, values tradition, is quite happy to pay for quality products, and is incredibly brand loyal. You could say the same thing about Homeworld - the original store which was here back in 1989. Since that and Big W folded, I think the store is cursed / haunted. Link to comment Share on other sites More sharing options...
arrowhead Posted September 26, 2012 Share Posted September 26, 2012 Really, they have a lot of 'trendy' brands in amongst the clothing for targetting a 55+ plus audience. Well 60 is the new 40. Apparently! Link to comment Share on other sites More sharing options...
Dizzyblonde Posted September 26, 2012 Share Posted September 26, 2012 http://www.boundarymill.co.uk/bou_rotherham1.html It states it opens September 2012 on the official website. They sell all different brands of clothes both designer and none as well as everything home furnishing. Classic website, does not give the address of the stores, never thought of Catcliffe as being Rotherham, the other locations are equally vague. I suppose if the are after the grey pound, an excellent web site might not be a factor Link to comment Share on other sites More sharing options...
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