DerbyTup Posted February 6, 2012 Share Posted February 6, 2012 The following is taken from the Going Out section on here. It's a venue in Sheffield who are advertising one of their events, presumably aiming at young people. They mention the performing artists but follow it with this... FREE ENTRY!!! //// SOYO Live DRINKS OFFERS //// £1 Shots / £1.50 Amstel Pint £1.50 Spirit & Mixer £3.50 Dbl Vodka Red Bull £6 Desperados Bucket £6 Cocktail Jugs £50 Red Bull Vodka Boat (Bottle of Vodka & 6 Red Bull) Early Doors Offers 8pm - 10pm £2 Cocktails / £5 Jugs / £5 House Wine Lovely. X And remember as always its FREE ENTRY!!! What do you think this message conveys? To me, this says, "come and get drunk - cheaply". It's symptomatic of the "drink culture" that is the bane of this country. "Binge Britain". Now, you may see nothing wrong with it - it is, after all, "what young people do". But does that make it right? Is it right to promote an event where the cheap alcohol is awarded star billing like this? Is the event about the performing artists, or the cheap booze? I have worked for many years in regulated industries where companies and organisations have to take very great care over how they promote their business. They have to make sure they don't "mislead" or create the wrong impression. Alcohol abuse is a SERIOUS problem in this country. It costs the taxpayer millions because it leads to many other health and social problems. Maybe, one day, we will see this kind of advertising and promotion made illegal? What do you think? Link to comment Share on other sites More sharing options...
rapido Posted February 6, 2012 Share Posted February 6, 2012 The following is taken from the Going Out section on here. It's a venue in Sheffield who are advertising one of their events, presumably aiming at young people. They mention the performing artists but follow it with this... FREE ENTRY!!! //// SOYO Live DRINKS OFFERS //// £1 Shots / £1.50 Amstel Pint £1.50 Spirit & Mixer £3.50 Dbl Vodka Red Bull £6 Desperados Bucket £6 Cocktail Jugs £50 Red Bull Vodka Boat (Bottle of Vodka & 6 Red Bull) Early Doors Offers 8pm - 10pm £2 Cocktails / £5 Jugs / £5 House Wine Lovely. X And remember as always its FREE ENTRY!!! What do you think this message conveys? To me, this says, "come and get drunk - cheaply". It's symptomatic of the "drink culture" that is the bane of this country. "Binge Britain". Now, you may see nothing wrong with it - it is, after all, "what young people do". But does that make it right? Is it right to promote an event where the cheap alcohol is awarded star billing like this? Is the event about the performing artists, or the cheap booze? I have worked for many years in regulated industries where companies and organisations have to take very great care over how they promote their business. They have to make sure they don't "mislead" or create the wrong impression. Alcohol abuse is a SERIOUS problem in this country. It costs the taxpayer millions because it leads to many other health and social problems. Maybe, one day, we will see this kind of advertising and promotion made illegal? What do you think? The government keeps giving a nod towards having a minimum price for alcohol but nothing ever seems to come of it. I think it's the way that these things are targeted at young people that is most worrying. You're right, it does convey a message that getting stupidly drunk is central to having a good time. What happened to going out to see a band and having a couple of halves? Link to comment Share on other sites More sharing options...
Saffy Posted February 6, 2012 Share Posted February 6, 2012 I personally thin it's wrong. Mainly because it's aimed at students .. Many of whom have never lived away from home before and need to make friends. Some may be shy and we all know that alcohol lowers the inhibitions and therfore that person may use alcohol as a way of being able to communicate. Many young folks don't know their limits and this cheap booze thing isn't helping. Link to comment Share on other sites More sharing options...
GrapeApe Posted February 6, 2012 Share Posted February 6, 2012 It also tells me that young people have absolutely no taste whatsoever. Amstel? Link to comment Share on other sites More sharing options...
HotPhil Posted February 6, 2012 Share Posted February 6, 2012 Bottle of vodka and 6 cans of Red Bull? Wow. The problem with minimum pricing or clamping down on drinks promotions is that they'll penalise responsible drinkers and not actually tackle the problem. If someone wants to drink a bottle of vodka before heading out they'll just find it cheaper. Meanwhile those who just want a couple of halves will be hit in the wallet. To my mind, all the correct laws are already in place. No need to further hassle those who drink responsibly. Sadly, in this age I can't see it being too long before such measures are imposed. Link to comment Share on other sites More sharing options...
Nicoracle Posted February 6, 2012 Share Posted February 6, 2012 The cost of drinks in pubs/bars and clubs is still substantially more expensive than the costs at the Supermarkets. Most students/young people are 'pre-loading' before they go out. Why should pubs/bars/clubs be forced to raise prices but Supermarkets not? Link to comment Share on other sites More sharing options...
swordfish1 Posted February 6, 2012 Share Posted February 6, 2012 What exactly are they doing wrong? Advertising their prices? Selling alcohol at a profit, but at not as much of a profit as some other bars? Link to comment Share on other sites More sharing options...
black velvet Posted February 6, 2012 Share Posted February 6, 2012 The Spirits used at these venues, if you can call them spirits, are probably the cheapest **** available on the market or watered down. Plus now with the market being flooded with Mickey Mouse, Illegal spirits, people need to think careful exactly what is in the glass infront of them. Ask to see the bottles first. Link to comment Share on other sites More sharing options...
swordfish1 Posted February 6, 2012 Share Posted February 6, 2012 The Spirits used at these venues, if you can call them spirits, are probably the cheapest **** available on the market or watered down. Plus now with the market being flooded with Mickey Mouse, Illegal spirits, people need to think careful exactly what is in the glass infront of them. Ask to see the bottles first. So you're saying SOYO use watered down or illegal spirits? Link to comment Share on other sites More sharing options...
gaze1981 Posted February 6, 2012 Share Posted February 6, 2012 You could get a litre of Smirnoff and a 6 pack of Red Bull in Asda for about £25. So the only message that's conveyed to me is to stay at home in the warmth! Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.