Chez2 Posted December 17, 2015 Share Posted December 17, 2015 Mods - sorry to put B to B but title was too long. Has anyone any experience of doing business to business exhibitions? If so, how do you work out how many promotional items to take for the expected footfall? Any rough rule of thumb of what percentage of visitors usually come by most stands for a look and a freebie? We are exhibiting to our main target market, the manufacturing sector. Link to comment Share on other sites More sharing options...
bensonhedges Posted December 17, 2015 Share Posted December 17, 2015 Why don't you have a chat with our experts Jo, Jenny and Andy. They are sure to be able to help. http://www.formkraft.co.uk/promotional-merchandise/ Link to comment Share on other sites More sharing options...
Chez2 Posted December 18, 2015 Author Share Posted December 18, 2015 It looks like you are just selling promotional items. I don't see how they could answer my question in an unbiased way. Link to comment Share on other sites More sharing options...
steveroberts Posted December 18, 2015 Share Posted December 18, 2015 It looks like you are just selling promotional items. I don't see how they could answer my question in an unbiased way. You'd be right..I used to be their Sales Director Link to comment Share on other sites More sharing options...
Chez2 Posted December 18, 2015 Author Share Posted December 18, 2015 Hi Steve. Have you done any exhibitions yourself? We have booked a stand at the Manufactured Yorkshire exhibition on 11th May. I have only exhibited for employers and they didn't have much to give out. I'm trying to work out what percentage of the visitors may visit our stand and take a notepad with our details on. Link to comment Share on other sites More sharing options...
Dubaidani13 Posted December 18, 2015 Share Posted December 18, 2015 Mods - sorry to put B to B but title was too long. Has anyone any experience of doing business to business exhibitions? If so, how do you work out how many promotional items to take for the expected footfall? Any rough rule of thumb of what percentage of visitors usually come by most stands for a look and a freebie? We are exhibiting to our main target market, the manufacturing sector. whenever we did exhibitions we found that a good selection of brightly wrapped sweets on the stand attracted people, along with logo pens and small desk pads again with logo and contact details, all are fairly cheap to buy in quantity and if you dont use them all this time they can be used next time. we used to do 3 day B to B motorcycle exhibitions and got through about 2000 pens 1000 pads and boxes of sweets. Link to comment Share on other sites More sharing options...
Chez2 Posted December 18, 2015 Author Share Posted December 18, 2015 whenever we did exhibitions we found that a good selection of brightly wrapped sweets on the stand attracted people, along with logo pens and small desk pads again with logo and contact details, all are fairly cheap to buy in quantity and if you dont use them all this time they can be used next time. we used to do 3 day B to B motorcycle exhibitions and got through about 2000 pens 1000 pads and boxes of sweets. How many visitors came to the event? That would enable me to guestimate the percentage that came to see you. We aren't bothered about pens. We are going for note pads that will hopefully be sat on their desk (with our details on). The sweets is a novel idea. Link to comment Share on other sites More sharing options...
Dubaidani13 Posted December 18, 2015 Share Posted December 18, 2015 (edited) How many visitors came to the event? That would enable me to guestimate the percentage that came to see you. We aren't bothered about pens. We are going for note pads that will hopefully be sat on their desk (with our details on). The sweets is a novel idea. from memory the show attracted approx 10000 through the doors over 3 days about 50-60 stands and all trade visitors no public. some just came for freebies but its all about brand awareness. pens we found were good and note pads together, key rings we also did one year. everyone likes sweets the most popular were the humbug with soft centre type, buy in bulk from makro. we always had fresh coffee on the stand as well for serious enquirers, good stuff not instant, filter machines are fairly cheap. Edited December 18, 2015 by Dubaidani13 Link to comment Share on other sites More sharing options...
Mr Bit Posted December 18, 2015 Share Posted December 18, 2015 Someone I know just did sheffex, he hired a magician to be on his stand, he said it worked extremely well. Link to comment Share on other sites More sharing options...
Chez2 Posted December 18, 2015 Author Share Posted December 18, 2015 Someone I know just did sheffex, he hired a magician to be on his stand, he said it worked extremely well. Its not the sort of image we want to project, it doesn't fit with our business, I'm not sure the organisers would be too keen either. Its an event for the manufacturing supply chain, a mixture of SMEs and large corporates. Link to comment Share on other sites More sharing options...
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