vjtech

Google is the one search engine you're really interested in. Check out this site for the latest information to updates to Googles search algorithm http://www.seomoz.org/google-algorithm-change. At least you can ask a few questions and determine whether the consultant/business knows what they are talking about

Be wary of SEO consultants that want to build links unnaturally, this will only hurt you in the long run! Google punishes for spammy links or links from poor quality (spammy) websites

What sort of rates are they?

Ummmmmm currrrry!

I'll check it out!