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Hmmm... :huh:


... with the amount of junk mail put through our doors, does anyone really read leaflets anymore?

 

I know I don't - especially if you get a few delivered together, which now seems to be the favoured method of cutting costs - just a cursory glance and then filed in the wheelie bin (colour undisclosed).

 

The chance of anyone reading a leaflet that happens to drop through their letterbox at the very same time as they require the services on offer must be minuscule, and I can't believe that many people would read and then save a leaflet on the off-chance that they might one day need it.

 

I'd be interested to know if anyone genuinely gets any new business by this method and what the 'success' is for say, every 1000 leaflets.

 

You'd probably have as much success putting a postcard in the local post office window (remember them?) and it would certainly be a lot cheaper... :)

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A decent website is a must. Late last year we were looking for quoted for a new roof. We took two recommendations but looked on the Internet for companies. Some didn't seem to have decent websites with their business address on. This made me uncomfortable about calling them, its also a legal requirement. Two companies never turned up, one phoned up a couple weeks after he was supposed to quote to see if we wanted to quote. I didn't think it would be so difficult to obtain three quotes. 

 

I would not use the trusted trades or similar trader websites because some trader sites only allow good feedback. They don't allow any feedback if the contractor failed to turn up as agreed. 

 

Leaflets could be useful but if not backed up by a decent website it would put me off. Word of mouth would get him referrals.

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On 08/10/2018 at 19:29, paulwainwrig said:

Hi everyone

 

I am trying to a bit of research for my nephew he is 25 years old and currently working as a roofer. He’s a very hardworking polite young man.

He would like to set up a business cleaning / clearing and fixing gutters etc .

Also carrying out general roof repairs.

He wants to start off getting work by going door to door asking if householders would like a quote for having work done.

I would just like any advice to help him out and what people think the reaction would be to him going door to door for work.

 

Thanks

I would be very suspicious of someone knocking my door and offering me a service that I never considered I needed!  It's unfortunate, but door-knocking has become the hallmark of undesirables in our society.  It would be a big negative for me. 

 

He needs to set up a page on Facebook, Twitter, maybe also Instagram first of all.  Get himself a business email domain.  And consider advertising or mailing within a specific area.  This could be a postcard in the local shop window - or it could be a small ad in the local parish magazine (if there is such a thing) or free press.  One word about mailings...they usually fail - the success rate is less than 5% - most end up in the bin.  But they are a cheap way of raising awareness.

 

A mate of mine lives out the other side of Rotherham.  He retired early from the Fire Service and wanted to earn some additional money.  He bought a patio-cleaning kit.  He targeted affluent areas of Sheffield, where many people have big gardens and patios, by putting a post card in the local post office window and also advertising in the local Parish magazine.  Within no time he'd got lots of repeat business.  

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