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Get To Know Your Audience Really Well

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would you rather be loved, hated, or have people feel indifferently towards you and your brand?

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Why would anyone want to be hated? Where is the value in that?

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Why would anyone want to be hated? Where is the value in that?

 

Katie Hopkins seems to do very well out of it.

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Katie Hopkins seems to do very well out of it.

 

Financially yes, I imagine she does. I don't think I'd care much for her mental/emotional state though.

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