Are Ikea trying to re-educate us in the pronunciation of the name?

[JFKvsNixon 11]

The thing is, ICK-EA are at fault here, if they are wanting us now all to suddenly start pronouncing it correctly because I distinctly remember their ads having the wrong pronunciation in them for years. Didn't they notice?

 

Maybe they wanted a cheep marketing gimmick so people would be talking about how to pronounce the Swedish furniture shops name? Bear in mind that Snickers sales increased after it's name was changed from Marathon.

[PeteMorris 10]

The thing is, ICK-EA are at fault here, if they are wanting us now all to suddenly start pronouncing it correctly because I distinctly remember their ads having the wrong pronunciation in them for years. Didn't they notice?

 

Yes I thought in their adverts from years ago they also pronounced it wrong. I think...

 

Ah....I was right...Remember the 'chuck out your chintz' campaign. It's clearly spoken as eye-kea several times here.

 

https://www.youtube.com/watch?v=cpk1BVkfh3w

[willman 10]

The thing is, ICK-EA are at fault here, if they are wanting us now all to suddenly start pronouncing it correctly because I distinctly remember their ads having the wrong pronunciation in them for years. Didn't they notice?

 

Or perhaps they thought they'd dumb it down for the Brits.

 

My wife still pronounces Primark - Preeemark,after the first times it was discussed on clothes TV clothing shows etc.

[northernboy 13]

What?...With all the peculiarities of pronunciation and words spelt the same, but said differently, and with totally different meanings, that there are in the English language?

 

English is complicated. It can be understood through tough thorough thought, though. ;-)

[code word 10]

Its like for years people said ah-DEE-das Rather than Adi -das. Adidas.

 

---------- Post added 21-06-2015 at 00:30 ----------

 

Adidas doesn't mean anything in German but comes from the company's original founder, Adolf Dassler. His nickname was "Adi," with the stress on the first syllable.