Generating new business…..

I’ve recently set up a small business which is doing ok, I offer a service which I know is as good as any of my competitors (if not better) and is the most cost effective of its kind in Sheffield yet my problem is getting that information out to people

I am infect my own rep but that side of things has never come easy to me. So my question is which of these is my best option or all the above as they say.

1. Cold calling potential customers

2. Sending out a generic letter explaining services prices etc.

3. Networking events

4. Buy a database with customer name and tailor the letter.

5. walking in to business to try and sell the service

Any thoughts greatly appreciated

You should do all of them and find out which works best for you.

Check out this marketing activity plan check list

If you have some clients / customers are any of them able to help you?

Personal recommendations seems to work well for many businesses. Accountants in particular do well this way.

Sometimes you receive a recommendation from the most unlikely of sources which can be a surprise.

But there is nothing to stop you asking your clients if they would recommend you to people they know, or ask if you can give them some flyers or brochures which they could pass on to potential contacts.