I was sent an email from Motorpoint Arena advising me that I had priority booking for the Girls Aloud concert because I had previously booked to see them and could book on Thursday before they went on sale on Friday. I phoned on the Thursday from 9am for about an hour before I got through and was told the best available seats were in a block just before the back of the Arena. I booked them but then was furious to discover that a friend booked the next day and got the block right next to the stage!
I emailed Customer Services at the Arena and the response was that they only had a finite number of tickets that they were allowed to sell on the presale day. Other tickets were then released on the Friday and that the priority was in being able to get a ticket a day early, and therefore stand more chance of getting a ticket than if waited for the general on sale day.
I think that I was mislead into thinking that when I phoned up, I was getting the best available tickets left because the rest of the seats had already been sold, not that there would be better seats available if I waited until Friday.
In future I'll take my chances and book on the actual day of the release!