well, that was the original idea, but we found it to be a complete nightmare.
First there is the property management, those lovely people from Blundell's, who
(1) give the masterkey to anyone and everyone to enter your apartment practically every week, without warning
(2) don't give a damn about any complaints
(3) make false promises,
and don't expect any bond back, even after leaving the apartment in a state better than new.
do expect to be abused, threatened, and harassed, when you question their opinion.
Then there are the lovely neighbours who like to welcome you by throwing stones at your windows, and don't expect Blundells to care about your safety, even when your windows are smashed.
A lot of people who actually live there turn out to be a bunch of loudmouths and students, who take no notice of the fact that the walls are made of paper, and some people like to sleep during the night.
The build quality is typical for a new apartment complex: i.e. walls are very very thin, and start to crumble at the slightest impact.
And for some mysterious reason your electric bill will be 5 times as high as elsewhere, with no possibility of switching to economy 7.
To sum up: we didn't enjoy it, and would recommend you look elsewhere for somewhere quieter, safer, and with nicer landlords.
But that's just one opinion.. some people may love it!