I suspect you knew the answer to the question before posting it?
If you are aiming at upwardly mobile young professionals then "homely" is not the right phrase and you surely must know that?
These people are setting out on the first rungs of the ladder in life. They want to get away from "home" as they know it. They want independence and aspiration. Freedom. Self-realisation.
Sounds to me like you are looking for reasons to challenge your bosses on a badly chosen name.
You know the answer. Go change it. It makes no sense at all.
---------- Post added 16-03-2017 at 22:34 ----------
Originally Posted by andyofborg
are you sure there is a market?
we've loads of hotels and there already seems to be an outfit doing this, they have an outpost in hillsborough and in town near the police hq on snig hill
you've missed the point.
This isn't the same client as the "hotel" market. This is about young professional people who want to show off what they have achieved in life so far.
"hotel" doesn't come into it.