http://www.channel4.com/news/david-beats-goliath-as-brewdog-forces-diageo-apology

Independent brewers Brewdog turns a set-back into a PR triumph after the their rival - the giant drinks group Diageo - apologises for trying to stop them winning an award.

Hilarious. Brewdog are already renowned for being good at self-publicity but this is a cracking cock up from Diageo.

"Craig McGill, social media PR specialist from Contently Managed, said the backlash was an “absolute howler” for Diageo

He said: “BrewDog are well known for blogging and setting up a wee row where they can. Very few of these things can be kept secret now.

“From a social media and PR point of view, this is an absolute howler for Diageo. There’s no level where this doesn’t just look mean and spiteful.

“And it will be doubly mean and spiteful if Diageo follow through on the threat of pulling sponsorship of the event.”

Diageo, Corus, Consignia... didn't those companies spend small fortunes rebranding themselves a couple of decades ago when they were caught with their trousers round their ankles?

Or maybe I'm getting confused with the Tory MPs of the time, Back to Basics and all that...

Diageo, Corus, Consignia... didn't those companies spend small fortunes rebranding themselves a couple of decades ago when they were caught with their trousers round their ankles?

Or maybe I'm getting confused with the Tory MPs of the time, Back to Basics and all that...

Brilliant - turn a non-political thread into a political one. I think everyone else missed the connection.

Next, we need Chemist along to put a social housing slant on it. And if we really try, I'm sure we can blame them Islams somehow.

Re the OP... I'm a fan of Brewdog on FB. They've just posted a link to Radio 4 which is now covering it... http://www.bbc.co.uk/programmes/b01h7cdk

Brilliant - turn a non-political thread into a political one. I think everyone else missed the connection.

Next, we need Chemist along to put a social housing slant on it. And if we really try, I'm sure we can blame them Islams somehow.

Re the OP... I'm a fan of Brewdog on FB. They've just posted a link to Radio 4 which is now covering it... http://www.bbc.co.uk/programmes/b01h7cdk

Well said Mr Dog.

Brilliant - turn a non-political thread into a political one. I think everyone else missed the connection.

Next, we need Chemist along to put a social housing slant on it. And if we really try, I'm sure we can blame them Islams somehow.

Re the OP... I'm a fan of Brewdog on FB. They've just posted a link to Radio 4 which is now covering it... http://www.bbc.co.uk/programmes/b01h7cdk

I still blame Thatcher ;)

Brilliant - turn a non-political thread into a political one. I think everyone else missed the connection.

Welcome to the PRSY.

Next, we need Chemist along to put a social housing slant on it. And if we really try, I'm sure we can blame them Islams somehow.

And welcome to the Sheffield Forum.