Where can I sign up for this unmissable event?

http://www.eventsheffield.co.uk/browse/9/sport/69/cricket

Jeffrey Archer. <removed>

I'd send them a tenner to not attend, and let them pass on the cash to the chosen charity [charities]

I thought that I loved cricket but not enough to make me want to attend that! Is the convicted criminal being paid to come and give his speech or is he doing it in a noble, disinterested (free) way?