Does anybody know what this is and what good it does being in it?

Its just that Ive seen a few items claiming to be on Ebay pulse and it just got me wondering thats all.

Welcome to eBay Pulse, a daily snapshot of current trends, hot picks, and cool stuff on eBay (http://pulse.ebay.com/)

Its the stuff that has the most looks I believe... I'm quite disappointed my recent sale of my signed Steps CD didn't make it onto it... :(