As a new business in sheffield offering a large range of products. How do you think the current Virgin Racing team involvement in F1 will impact on the regions Businesses?

If a local team do well i think it will increase interest in motorsport.Even better if its a local driver.

Hmmm questionable as watching F1 is now about as interesting as watching paint dry sinse the no refueling rule.

As a new business in sheffield offering a large range of products. How do you think the current Virgin Racing team involvement in F1 will impact on the regions Businesses?

Not a great deal from a brand awareness pespective...look at Jamie Tosland, World Super Bike champion before going into Motor GP and what publicity did he get locally?

...might change if they win a race though :)

However I know of a number of local suppliers to the team who have benefitted from the relationship.