View Full Version : Website Traffic
I have tried Google Adwords, I have tried car magnets, business cards and advertising on forums such as Gumtree, SF etc.
Does anyone have any other tips? If you click on my signature it will bring up my website which sells Gifts for any Occasion. But it shouldn't matter what business it is to be able to learn how to get traffic!
I just need to learn how to improve site traffic as it has fallen off in the last few weeks... I go to craft fairs to raise awareness of my brand and sell some items through the wesbite but BusinessLink have not given me any new information on how to improve traffic. Any tips would be fantastic as I know there are a few wesbite developers on here. Please do not give me masses of computer jargon as I will not understand. I have designed the wesbite myself etc but now need more people to visit it!!!
Thanks!
abbasinho 27-03-2009, 13:10 Unfortunately, there's no magic wand.
You seem to be trying a lot of angles to drive traffic through your site. But maybe the demand for your products has just taken a little dive.
If the traffic has been there before then there's no reason to suggest that it wont come back. Your website could require a little tweeking, maybe a little refresh, something to give it a boost.
This could spark off yet another SEO debate on here, but your site could do with some optimizing - that could drive more traffic by attracting visitors who search certain keywords on search engines. There are plenty of forum members who can offer you in-depth advise on this. Try and get in touch with the likes Optimize and InDizine, they seem pros in that field.
indizine 27-03-2009, 13:21 The main issue is your website is not optimised. I wont go into the jargon as you have said not to but if you browse my website one eve with a cuppa and a clear mind, hopefully my style of writing makes some things easy to understand and maybe you could have a go at implementing them. A couple of members from SF have done just that and are seeing positive results already.
As the other two posters have said, you site is not optimised at all. I recommend you read up on META tags and read the content on your homepage. You don't appear to have anything really saying what you sell, just a customer service pledge
sharpend 27-03-2009, 14:10 I agree with Satyr. If you have ever played that game charades/give us a clue, the symbol for a small word is to put your thumb and first finger together and hold them up.
The audience will shout out a,an,of, the,it, is, we, you, will, to,too, or etc etc
These are called "stop words" - search engines ignore them - nobody searches for them.
Unfortunately, take these away from your home text and their ain't a lot to get your teeth into.
Try to rewrite your homepage WITHOUT any of these words in and it will FORCE you to write details of your offer..
I wouldn't worry about website traffic until you have a few more items on there that will be enough to create some keyword weight like "engraved photo frames (http://www.tiny-trinkets.co.uk/Products.html)".
Is the engraving in the price? as it just says can be engraved.
Your baby photo frame (http://www.tiny-trinkets.co.uk/Products.html) images are a bit small.
You can advertise your products for free on Google base and you can line them up against similar items to see if you are competitive.
This website will never have much traffic from Search Engines.
Website job:
You need to do one page for each product.
Optimize each page for proper keywords.
External job:
You need to have more links to your website, start from free directories, then article directories. Currently all your back links are from Sheffield forum, which is not enough.
ImpInaBox 29-03-2009, 23:10 If your site is optimized for anything it's 'Tiny Trinkets'. That's the only phrase that pops up in any of the right places.
One page per product would certainly allow you more room for specific keywords but even without that you could help things along by choosing a key product line and putting generic search phrases (the sort of thing people would type into search engines to find you rather than your company name) into your home page title, at least one level 1 heading and a few times in the body text.
If baby photo frames are the thing then make your home page title something like 'Baby Photo Frames Sheffield from Tiny Trinkets'. Get that same phrase, baby photo frames sheffield, into a heading or two and some body text and you're well on the way. OK it looks a tad ugly but the search engines will love it.
the sort of thing people would type into search engines to find you rather than your company name
Yes. This is very important step.
Sit back and think, which phrases potential customers will type in google.
For example I usually use this one:
"product name" price - when I'd like to buy it and just "product name" when I'd like to have some info about this product.
steveroberts 31-03-2009, 15:07 Buy the book SEO for Dummies; I bought it 6 month ago and my wifes product design business is now #3 in Google for its key keywords. Y
ou need to have a little knowledge of building web sites and ftp access to your site through the hosting company; but even without this knowledge, it is hugely beneficial...i've not been to a seminar since on SEO and learnt anything new!
Google changes with the wind but you can make your site more Google friendly by doing the following:
Ensure you have Meta tags and that each one is different
Don't try to fool Google by putting hidden words or the same word a million times as it will find you out and banish you
Make sure each page is keyword rich i.e. contains the words you think someone will put into Google to find your products
Add Alt tags to all your images as Google likes sites to be accessible to all (Alt tags are used by the blind)
Get good links from other sites to yours but avoid 'link farms' (automated emails asking for reciprocal links)
Don't use companies who supposedly guarantee you a page 1 on Google placing as Google changes the way it ranks sites quite often and if your site is on page 1 and doesn't get any hits then it will demote you
Be patient as Google can take 3 months to find your site and it's crawlers don't pass by as quickly as many would like.
Be patient as Google can take 3 months to find your site and it's crawlers don't pass by as quickly as many would like.
Usually it will take less than 1 week for full indexing by Google, but after that you can face 1-6 month sandbox - when you website is restricted from the google top for competitive keywords.
Barnsforum 26-04-2009, 15:27 Does anyone use Lycos any more ?
Paul2412 26-04-2009, 17:00 I would say that there isn't a great deal of content on your site for the search engines to pick up. You have a brief introduction, a page telling customers about you (useful for visitors but worthless for search engines) and your products page simply contain a picture and a link to buy.
You have to put lots of content on your site for search engines to like you. I'm nowhere near finished yet but if you look at the site on my signature, you'll see pages of content about the product.
It doesn't cost anything, but is essentially what search engines look for so there should be no excuse not to bump it up. Also, try link exchanging with other sites that have good page ranks.
Also, your main menu structure is an image without any alt tags. Not good as search engines wont be able to crawl your site very well. try either getting rid of the images altogether and style using css and a <ul> tag or at least entering some alt tags.
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