I am planning to run a free course on Pay Per Click (PPC) Google Adwords - how to set up and manage a capmpaign for best results.

I'm looking for approx 10-12 people who are at basic starter level; so people who have either never used Adwords before or have dabbled but are still not sure what to do, or how to do it properly. The session would be aimed at those who want it explained easily and jargon-free and not include anything that is beyond that level, not on this session anyway.

The session would be around 2 hrs including a coffee break of course! The only thing I need to arrange is a suitable training room central for Sheffield.

Would anyone here be interested to join the group?

I'd be interested! Keep me posted

Thanks Louise I will.

I dont want to wait too long, but would like to give plenty of notice.

I am aiming for an early evening session, perhaps 6-8pm - something people can attend without taking time off work or out of their business.

Sounds a good idea, count me in. Lots of available rooms near me if you're interested.

I'd be interseted also, please keep me informed

Many thanks for the responses, I will definately keep you posted.

Hello, can you count me in? this is a topic that been on a back burner for some time with me. Thanks, Martin

ok thats 4 interested so far.

Would an evening or a saturday morning be better?

Saturday may be a problem but that depends on the date. Otherwise any evening should be fine. Thanks, M

I'm interested, can you keep me updated as well please?

sure will, thanks

Not to put a dampner on it but i was on a business course with local business people and one guy said it wasn't unheard of for some businesses to continuoulsy click their competitors adds. Thus racking up the pay per click costs!

I believe google run algorithms to check for fraud. I've no idea if this is true or even do-able (track ip addresses and look for patterns?) - its the most obvious loophole in the system so I imagine google do work hard to prevent it.

I've been using adwords for about 4 years now and I can testify it is a superb advertising tool, so don't be put off by the potential problems if you're thinking of signing up (unless you're a training business - in which case, forget google and consider a fancy TV advert on channel 5.)

Thanks 'blacksheep' but as this is about a Adwords course can we stay on track for the thread please. All this will be covered in the course...of course!

But to answer the question, yes Google do monitor who is clicking ;)

Back on track, I have 7 names now.

Thanks 'blacksheep' but as this is about a Adwords course can we stay on track for the thread please. All this will be covered in the course...of course!

But to answer the question, yes Google do monitor who is clicking ;)

Back on track, I have 7 names now.

I thought i was 'on track'?!

It was you who said this was about 'I am planning to run a free course on Pay Per Click (PPC)'

I just thought i'd let you know what i'd heard of PPC's.

ok, well thanks for letting me know ;)

ok, well thanks for letting me know ;)
I thnk adwords are a good way of getting people to see your website and then clicking through otherwise what is the reason for the site, I cannot see the point of spending lots of money on your website to be developed, if no one sees it I am having mine completely revamped.Like everything else Adwords need to be done properly with an impressive landing page etc I have an 80 page article by Brad Callen on google adwords but as I am an internet numptie it is beyond me.

hi, i have my own web based buisiness, at the moment i pay quite alot of money for other people to do my seo and ppc, so i would love to understand more... count me in!!
steve
www.doordeals.co.uk

I would love to find out more

me too, please let me know when.
dave

Worth doing as can be tricky. I consider doing well at Google to be a black art.

hi, i have my own web based buisiness, at the moment i pay quite alot of money for other people to do my seo and ppc, so i would love to understand more... count me in!!
steve
www.doordeals.co.uk

Your Code:

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN""http://www.w3.org/TR/html4/loose.dtd">

<html>
<head>
<TITLE>Door Deals Ltd - Internal Doors, External Doors and Door Furniture </TITLE>
<META NAME="Description" CONTENT="Large range of Internal Doors, External Doors, Door Furniture, Gates and Garage Doors. Many types of Wooden Doors and Fire Doors available at Fantastic Prices">
<META NAME="Keywords" CONTENT="external internal wooden front door doors">

Your Code Improved: Ask webman to apply to your website:

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en">

<head>
<title>Door Deals Ltd - Internal Doors, External Doors and Door Furniture </title> [Title dont need to be as long, advice - shorter title]
<meta http-equiv="pragma" content="no-cache"/>
<meta http-equiv="Expires" content="0"/>
<meta http-equiv="Reply-to" content="Web Designer Details Here"/>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
<meta name="distribution" content="GLOBAL"/>
<meta name="revisit-after" content="7 Days"/>
<meta name="Description" content=""/>

<meta name="Keywords" content="external, internal, wooden, front, door, doors"/> - [ALL KEYWORD SEPERATE, Suggest More and Content in index page must be <h1>text</h1>]

<meta name="robots" content="follow, index"/>
<meta name="rating" content="General"/>
<meta name="copyright" content="Web Designer Details Here"/>
<meta name="Author" content="Web Designer Details Here"/>
<meta name="Classification" content="Door Products and Sales"/>
<meta name="Language" content="en-gb"/>

The "Check Your Code" thread lost me for a bit, so its a good job I looked here after which includes the head info.

The door site has loads of code per page too, robots only spend milliseconds on each page, make sure the relevant stuff is near the top.

yes can we not hijack my thread please!

wondering if this would be helpful to me, so keen to hear more.

no wanting to hijack your thread indizine but i'm still waiting for my free site review - any danger??

Sorry mate but the forum bosses said it was not allowed and deleted my thread and I lost all the details within it! Take the matter up with them. I was offering free help for zippy nothing in return. Oh well hey ho!!

Anyway you sell websites - why would you want a website review??

Hi all,

ok we seem to have around 10-12 people interested which, if most turn up will allow for a good small group.

Due to work committments, it will likely be mid September when I do this session. I will sort out a date and a venue and PM you with further details well before to give as much notice as possible. It will be an evening, approx 6-8pm and I will try to get somewhere with free parking.

Just to re-iterate, this is a beginners learning session for people with a website who currently use, or plan to use, Google Adwords. Maybe you are unsure how it works or you are using it without much success.

Thanks

Hi Indizine,

Did you ever run your Google Adwords course? If not I'd be very interested in coming along. If I've missed it do you have any plans to repeat it?

If you could let me know either way I'd be very grateful.
Many thanks

Sorry Indizine, I think I missed page 2 (how embarrasaing!) Just seen that you plan to do the course mid September. Is it too late to add my name to the list, or could you squeeze one more in?

Yes sure, will add you to the list.

I'd be interested. I've set up a campaign for someone else once, but my stance has always been: Use the money you pay on PPC adverts to gain a natural search engine placement instead, so i'd be interested in possibly finding out I am wrong, or at least misguided.

There isnt a right or wrong for PPC Vs SEO as the two provide for a different response.

PPC can get you off the ground when your site is new and still low in the SERP's. In an ideal world if finance perrmits, you would run a PPC campaign alonside an SEO campaign.

Eventually if you got your best performing keywords to the top of the SERP's giving you the results you want (ie sales or enquiries) you can downsize the cost of your PPC campaign. That said, you could also still keep it going and reap benefits of both, as the big guns do. The top performers always have both, if you notice. They don't drop PPC just because they got to No.1 on Google. But it's about what you can afford.

A website should also be page-optimised. If it's built correctly, you can do a bit of external SEO yourself, if you have the time and inclination to do it, but not everyone wants or can do, hence they outsource it. But it's not rocket science; you just need the interest, commitment and patience, as it takes many months or even a couple of years to see those results, depending how much you invest in it.

The point about PPC is that it must be a correctly set-up campaign to a) give you the best results and b) ensure you are not paying more per-click than you need to.

I may be interested too :) I also have a friend (yes that's right - I have a friend!) who may be interested.

looks like I will be needing a big room then! :)

Hi

I have now PM'd everyone who has shown an interest in the Adwords session.

Any new additions, please PM me before 31st August.

Hi.
I'd also be intrested... PM'd as requested!

Thanks :thumbsup:

Hello again. I cut off your thread by accident so I have not been receiving updates. Count me in again, Any news on when and where yet? Martin

Can I be part of it please?

manaylor: I sent you a PM the other night with my email address so if you have replied to that with your name that is fine. Will forward you full details once I can confirm numbers.

espadrille: I will add your name; I have tried to PM you with my direct email address but your PM Inbox is full so can you clear it and I will try and send it again?

Looks like we may need 2 courses as I have about 20 names at least, though not all have confirmed as yet. Those that confirm by end of next week will give me an idea of final numbers to book the room (according to seating, that is).

Because this topic deserves more discussion a new thread has been created, here (http://www.sheffieldforum.co.uk/showthread.php?t=387129).

(So that this one can be kept on topic!)

Thanks and yes, a good discussion about it is worthwhile, and im sure everyone who has used Adwords has good and bad experiences they could share with us.

I'm not wanting to be fecisious, but i've just been asked if you give away an affiliate reference code to join Google adwords on this short course. I found one in a magazine and got £50 free.

It's ok this is a forum for discussion and you have to be cheeky and ask or you dont get!

But to answer your question, no, it's not linked to sales or upsell of any description and I dont have any free code to give away.

hi, i have my own web based buisiness, at the moment i pay quite alot of money for other people to do my seo and ppc, so i would love to understand more... count me in!!
steve
www.doordeals.co.uk

Who does your SEO & PPC?

I'd like to sign up for this please!

Have you run this yet? If not, I'd be interested. Please let me know when and where.

Could you put me on your list as well please? My associate might also be interested - I'll have to check with him.
Thanks
Josie G

So when is this going to happen?

I PM'd INDIZINE a while ago but, had no reply, although he is still active on the forum.
Patience I guess, after all... It is going to be free.:cool::thumbsup:

Daren

he is a she ;) (my name was at the foot of each PM) and yes she did PM everyone and say that she would let everyone know as soon as a room is booked.

:gag: Ooops... :help: Im suffering from "foot in mouth". :rolleyes:

I had in my head the person that PM'd me 1st time was a gent, or so I thought? :blush:
Asked me to email a woman to put my name down. :huh:

Just out of interest, why free? :)

Sorry for the mistaken gender.. :blush:

If you are still wanting candidates for this, I would definitely be interested.

If not, maybe next time?

I think most pepple associate web-related stuff with blokes! And to be fair, it usually is.

I sent a PM to you on 20th August 7.05pm, asking you to email me, as I have done with everyone who showed an interest. From those 25 people I have had 12 confirmed emails, so I needed to know that I had at least 10-12 to run a group. If you dont think you have emailed me, send again. Because some people's emails and names dont match their SF member name I cant always match them up by name, so Im just going by who has replied to the PM and emailed me.

Why is it free? Because it's a pilot session and no other reason. I have delivered hundreds of training courses, half of them on marketing and busines planning. I now want to put my PPC knowledge into a 2hr session, aimed at beginners, in plain English and easy to understand terms.

It's not for folk to attend who will be there only to collect your business card and hope they can sell their relative services to you afterwards, even I wont be doing that! It's not for advanced learners who will want to ask questions beginners cannot relate to and thus feel inadequate or frustrated.

It will get straight down to business and focus only on what's in the course delivery content. I don't sell PPC management services and have no intention of doing so.

What people learn from the session, they can either go away and implement themselves if they feel confident or have the time, or, they can go out and find someone who sells that service and at least they know what to ask for and what their provider should be telling them and doing for them, so at least they have an understanding of why they are paying for PPC management services.

Look at it like this; The newspapers and magazines sell you advertising space but they don't tell you how to lay your advert out (unless its a price inclusive of design or a service they sell to you) or what to put in it. The sales agents don't usually get involved in your actual advert, it isn't their responsibility as they are just providing the platform to advertise your product or service. That is what Google does.

What and how you do it is up to you. Google do provide guidelines on how to use it, but it depends if you can digest and follow what you have read when it comes to implementing it.

Because I want to run a course with at least 10-12, I need at least 15 confirmed names (I have 12 emails confirmed so far) as there will always be a couple that drop out on the night for unforeseen things.

Anyone interested should email me at sandra.edwards @ indizine dot co dot uk with their full name. I will then email you once a date is confirmed with the room booking. There will be plenty of notice.

Thanks for your reply.

Just an update here, that I am going to view a venue next week at Upperthorpe (Zest) which has a room that seems suitable for us, and will hold up to 30 theatre style.

Will be back with an update soon, and thanks for all the replies thus far.

sounds good! I am looking forward to this course, I keep getting phonecalls from google to sign up for it, and I am not sure whether it will be worth it

Just an update here, that I am going to view a venue next week at Upperthorpe (Zest) which has a room that seems suitable for us, and will hold up to 30 theatre style.

Will be back with an update soon, and thanks for all the replies thus far.
I will see you then as I work there,pop in and see me on receptionat ZEST Jobnet offices

oh right, will do!

Quick update on this, a SF member (Newchannel) has very kindly asked his boss if we can use their boardroom for the session, and he has said yes, so great news there.

It will be either the 11th or 12th November (exact date will be confirmed with you) and I will email you the details and ask you to confirm your attendance.

Sounds great! Keep me posted. M

will do, ive got everyones emails who emailed me.

hi thats a great idea! count me in please, martin

tatptonlad, email me your full name to sandra dot edwards @ indizine dot co dot uk and I will add you to the reserve list.

OK everyone who emailed me has had their November course date confirmed by email today. There are 2 sessions with 12 people in each.

Anyone wanting to add to the reserve list can do so, just email me your full name (so I know who you are) and I will let you know after the 28th October, when my booking confirmations are back in, if there are any drop-outs or if I get any further cancellations before the course dates.

Just an update (an unfortunate one at that) depsite emailing out to 24 people who expressed their interest here (originally had 30+) I finally only got a total of 9 replies to the booking form sent out, with just 3 confirming to attend and 6 who cant make it. Obviously I cant run a course with only 3 people in attendance, so I have had to cancel the sessions and send my apologies for this. I have emailed the 3 people who confirmed, to let them know it is cancelled, but thought I had better update it here as well.

Thank you to Daren at Newchannels who had offered their boardroom for these sessions.

Hello. I am still interested. I did not reply beforehand because I was under the impression you were oversubscribed to the course and I may be too late. That's why I did not reply. I thought I would not be in with a chance. I'm still interested. Thanks, Martin