As impressive as it is, the new cadburys advert (http://www.aglassandahalffullproductions.com/?campaign_id=cdm01#/trucks/watch-ads/90-seconds-ad/) doesn't exactly make me want to rush out and buy a chocolate bar! Why do the advertisers think this sort of advert sells chocolate? You don't even see the product until the last 5 seconds of the 90 second ad!

As impressive as it is, the new cadburys advert (http://www.aglassandahalffullproductions.com/?campaign_id=cdm01#/trucks/watch-ads/90-seconds-ad/) doesn't exactly make me want to rush out and buy a chocolate bar! Why do the advertisers think this sort of advert sells chocolate? You don't even see the product until the last 5 seconds of the 90 second ad!

Hmm! Love the music (well, come on, it IS Queen!) but the ad itself does seem a bit, erm... pointless.

Prefer the drumming gorilla one! hehehe

The whole object of advertisements is to grab your attention,its called the hook, coupled with the music this ad certainly does that,it doesnt need a chocolate bar to be shown all the way through in fact that would just devalue the ad,you know its advertising something but you have to sit and watch it right through to the end before you find out just what the ad is about..very subtle intelligent advertising

Well it hasn't got me rushing to the cellar head to raid the kids easter eggs.

The whole object of advertisements is to grab your attention,its called the hook, coupled with the music this ad certainly does that,it doesnt need a chocolate bar to be shown all the way through in fact that would just devalue the ad,you know its advertising something but you have to sit and watch it right through to the end before you find out just what the ad is about..very subtle intelligent advertising

Too subtle. Most people, just like with the drumming gorilla, will remember the advert and not have a clue what it was advertising.

That's not intelligent at all...

Lets face it, Cadbury's chocolate doesn't need flash adverts......it sells itself.:love::love::love::love::love:

I was discussing this the other day with a friend and we said that adverts are so rubbish now that we deliberately wont buy something so that we are not associated with the advert

the first time I saw it I said I cant wait to see what this is advertising, hope its not terminal 5 lol Was surprised to see if was chocolate

I'm so glad that someone has mentioned this advert as it left me puzzled. I suppose that the very fact that people are talking about it suggests that it is a powerful advert but it doesn't make me want to buy chocolate.

Is it a telling state of our advertising standard at present? Does the product matter anymore or do we just blindly follow brands - to be fair I totally do when it comes to Cadbury's. Ah well!

That's a brilliant ad! Fabulous tune and great visuals.

Modern advertising is often about raising brand awareness, especially where you get a product as high profile as Cadburys, VW or Sony. They don't need some idiot shouting about how cheap their product is (like a cheap, nasty DFS ad), just something memorable.

Though the best ads around right now are those for Teletext holidays with the cats 'talking'.

An advert doesn't 'have' to make you want to go and buy chocolate (or anything else).

What a succesful advert will often do is get you to make a different choice of brand at the time when you are buying chocolate.

I don't NEED an advert to make me go and buy chocolate.....

It just seems to happen naturally when I walk into a shop selling it!!!

:hihi: :hihi:

most adverts aren't supposed to make you go and buy something. that's not the point

when was the last time you saw a persil advert and went straight to sainsburys to buy some?

the fact that you couldn't go anywhere without people talking about the drumming gorilla advert and the fact that you're posting on a forum to discuss this new one means they are working... the adverts are making the brand interesting and keeping it in people's heads... they are more likely to be successful this way because when you do next go to buy chocolate, washing powder or whatever, you're more likely to have that particular brand in mind and are more likely to purchase it

like someone said above, it's very subtle, very intelligent and also proven to work

I prefer Galaxy and Thorntons:rolleyes:

Is that what happened to all the bags at Terminal 5?

Too subtle. Most people, just like with the drumming gorilla, will remember the advert and not have a clue what it was advertising.

That's not intelligent at all...
Not intelligent..is that why a threads been made of it,seems to me its done what it intended to do,just look at the free advertising Cadbury's have got on here,how many more forums and the like up and down the country are talking about it,you wanna change your post?

As impressive as it is, the new cadburys advert (http://www.aglassandahalffullproductions.com/?campaign_id=cdm01#/trucks/watch-ads/90-seconds-ad/) doesn't exactly make me want to rush out and buy a chocolate bar! Why do the advertisers think this sort of advert sells chocolate? You don't even see the product until the last 5 seconds of the 90 second ad!

Established companies such as Cadbury's use these adverts as a form of 'reminder advertising', all it does is keep the brand name in a consumers mind even if consumer does not realise it.

Lol at the Terminal 5 joke.