Carmine
23-02-2005, 09:23
I've never been a big fan of GMTV and have been known to rant about the programme on more than one occasion. But this morning I saw a feature that really made me laugh.
As I'm sure you're all aware, the media is currently and quite rightly awash with the story of the potentially carcenogenic addative that has managed to somehow be added to many processed foods. Website and news programmes have shown images and listed the products affected whilst retailers have removed them from the shelves.
This morning I watched as Eamon Holmes and an "expert" poured over a huge spread of foods that could contain the dangerous additive. Now as we all know there is a convention in broadcasting that free advertising of a product is a bad idea, hence all those years of Blue Peter with the sticky tape and the labels taped over. And sure enough the products such as Pot Noodle had been covered with masking tape.
But I had to ask the question:
If these things contain a dangerous cargenogen, isn't it imperative that the viewing public sees the brand name...and under those circumstances, how can seeing the name of the product be classed as positive advertising? The implication is that it could give you cancer for god's sake!?!
As I'm sure you're all aware, the media is currently and quite rightly awash with the story of the potentially carcenogenic addative that has managed to somehow be added to many processed foods. Website and news programmes have shown images and listed the products affected whilst retailers have removed them from the shelves.
This morning I watched as Eamon Holmes and an "expert" poured over a huge spread of foods that could contain the dangerous additive. Now as we all know there is a convention in broadcasting that free advertising of a product is a bad idea, hence all those years of Blue Peter with the sticky tape and the labels taped over. And sure enough the products such as Pot Noodle had been covered with masking tape.
But I had to ask the question:
If these things contain a dangerous cargenogen, isn't it imperative that the viewing public sees the brand name...and under those circumstances, how can seeing the name of the product be classed as positive advertising? The implication is that it could give you cancer for god's sake!?!