View Full Version : Contextual advertising - clever.


Geoff
21-08-2003, 17:21
If you've read the announcement (see announcements forum) then you will see I'm currently playing around with different ideas. The latest one I'm trying is the Google system. It's a very clever system which matches the unobtrusive ads with the words on a page. Obviously it's not perfect, but it's currently "learning" the site.

You can see a good example of how it works here:
http://www.sheffieldforum.co.uk/showthread.php?s=&threadid=1880

This thread includes Derbyshire and so does the text links in the Google box. Anyway, just thought you geeks (like me!) might find Google's latest offering very clever. It works from just one line of Javascript :o. It appears to work best on pages that have already been spidered by Google.

Post any clever/stupid ad matches here ;)

Geoff
21-08-2003, 17:34
Thread subject: Henderson's Relish
Link: http://www.sheffieldforum.co.uk/showthread.php?s=&threadid=970

Ads:
Authentic Seasonings – UK
Crisps/Snacks/Dips (Ocado)

Not a bad effort by the mighty Google - but found plently of daft ones too...

Andy
21-08-2003, 17:47
Thread subject: Football Fans in the Summer
Link: http://www.sheffieldforum.co.uk/showthread.php?s=&threadid=1327

Ads:
2 firms selling goalposts, one of them based in Sheffield.

Andy
21-08-2003, 18:02
Subject: Continental Market in Fargate
Link: http://www.sheffieldforum.co.uk/showthread.php?s=&threadid=1686

Someone commented on the smells, so Google suggests:

No More Rotton Egg Smell. Getrid of your well water smell. Booklet explains how. Only $2.95.

will_
21-08-2003, 22:53
I run these on a site of mine and make a nice little bit of extra cash. What I don't understand is if the charity ads payout to the webmaster like the other ads?

Geoff
22-08-2003, 11:14
Subject: Bendy Buses
Link: http://www.sheffieldforum.co.uk/showthread.php?s=&threadid=373

Google ad suggests:

"Bus Insurance from FleetPlan. Premium savings, personal service."


:lol:

Andy
22-08-2003, 17:47
will,

The chairty ads don't pay the webmaster anything - Google use these when they haven't spidered the page or don't have any relevent ads, to save showing a blank page.

It's a shame they don't seem to be for British charities though.

Tony Ruscoe
24-08-2003, 20:35
Clever match:

GCSE results (http://www.sheffieldforum.co.uk/showthread.php?threadid=2476) thread

Ads:
GCSE retakes
Online GCSE English

8)

Andy
24-08-2003, 21:24
Look at the ads at the top of this thread :)