MKcomms
08-06-2007, 12:12 PM
Sheffield Technology Parks present: Successful Brand, Successful Business
A talk by leading brand strategist Neil Taylor author of 'Search Me: Surprising Success of Google'
When: Tuesday 10th July 2007
Where: Millennium Galleries, Arundel Gate, Sheffield
What time: Doors open at 18:00 (speakers from 18:30)
Price: Tickets £5 + booking fee (Fully licensed bar)
Ticket outlets: Sheffield Technology Parks reception 0114 22 11 800 or www.ticketweb.co.uk or 08700 600 100
The first 50 ticket bookings will receive a complimentary copy of Neil Taylor's book 'Search Me: The Surprising Success of Google' (RPP £7.99)
There is much more to developing a brand than commissioning a new logo. Successful branding is not about getting your target market to choose you ahead of the competition: it is about getting them to see you as the only solution.
Neil is one of the Uk's leading brand strategists. He is now creative director of The Writer (www.thewriter.co.uk) whose current clients include the BBC, Unilever, 3, BT and BP. He writes for The Guardian, Sunday Times, Evening Standard, Design Week, PR Week and Brandchannel, and appears on CNN and BBC radio.
His talk will reveal what you need to do to create your own successfull brand and show how developing your own brand strategy will help you to:
- Deliver a clearer message
- Confirm your reputation and credibility
- Stimulate an emotional connection with your target audience
- Motivate buyers
- Increase customer loyalty
A talk by leading brand strategist Neil Taylor author of 'Search Me: Surprising Success of Google'
When: Tuesday 10th July 2007
Where: Millennium Galleries, Arundel Gate, Sheffield
What time: Doors open at 18:00 (speakers from 18:30)
Price: Tickets £5 + booking fee (Fully licensed bar)
Ticket outlets: Sheffield Technology Parks reception 0114 22 11 800 or www.ticketweb.co.uk or 08700 600 100
The first 50 ticket bookings will receive a complimentary copy of Neil Taylor's book 'Search Me: The Surprising Success of Google' (RPP £7.99)
There is much more to developing a brand than commissioning a new logo. Successful branding is not about getting your target market to choose you ahead of the competition: it is about getting them to see you as the only solution.
Neil is one of the Uk's leading brand strategists. He is now creative director of The Writer (www.thewriter.co.uk) whose current clients include the BBC, Unilever, 3, BT and BP. He writes for The Guardian, Sunday Times, Evening Standard, Design Week, PR Week and Brandchannel, and appears on CNN and BBC radio.
His talk will reveal what you need to do to create your own successfull brand and show how developing your own brand strategy will help you to:
- Deliver a clearer message
- Confirm your reputation and credibility
- Stimulate an emotional connection with your target audience
- Motivate buyers
- Increase customer loyalty