Does any one else hate the new kit kat advert where the librarians are in the kitchen having their tea break and making a lot of annoying loud noises....not nice on a Sunday evening?

Yes, I do, I have surround sound which usually is absoloutely brilliant, but I find I always have to reach for the volume control when that ad comes on. very annoying.

Has anyone else ever noted the fact that the volume on the tv seems to go up when the ruddy adverts come on?

Or am I just going slowly mad?

I'm a librarian and that's exactly what the staff get up to in the office!!

You all get together during your morning break and film adverts for confectionary manufacturers?

Originally posted by Carmine
Has anyone else ever noted the fact that the volume on the tv seems to go up when the ruddy adverts come on?

Or am I just going slowly mad?

I believe that the volume doesn't go up but your perception of the sound makes it seem that way.
They use something called 'compressed sound' in adverts which makes it appear louder. They do this in an attempt to catch your attention but I must admit I don't know how or why this phenomena occurs.

Nomme

Originally posted by Carmine
You all get together during your morning break and film adverts for confectionary manufacturers?
I wish - the cash would come in useful.I would love to go in a room and scream,not at the students but at the staff i work with.Maybe i should post on the thread about colleagues.

Originally posted by sarah_d
I wish - the cash would come in useful.I would love to go in a room and scream,not at the students but at the staff i work with.Maybe i should post on the thread about colleagues.

There's always one that you'd love to clout around the head with a shovel, I tend to find...

theres nothing wrong with the libraians wanting to go in the back room to have a good bang is there?

Stand by with your finger poised over the mute button when the adverts come on

Originally posted by foxy27
theres nothing wrong with the libraians wanting to go in the back room to have a good bang is there?


Don't be so cheeky! :blush:

Yes, it is extremely annoying - I usually flick through the channels when adverts are on.

Alex

Originally posted by nomme
I believe that the volume doesn't go up but your perception of the sound makes it seem that way. They use something called 'compressed sound' in adverts which makes it appear louder. They do this in an attempt to catch your attention but I must admit I don't know how or why this phenomena occurs.

Nomme

Essentially a compressor modifies extremes of sound to be within a certain range - used frequently on radio (that's why the music cuts out when the dj talks over the track). Sooo... when you get adverts they just set the compression rate higher, so the adverts come in around 30% louder than the network standard rate. This is known as agressive compression. Ok, you can all wake up now!!